Beyond the Blockchain
Beyond the Blockchain

The Peak
Distribution Playbook

Win the attention of the sharpest investors and buyers in crypto, on the platform where they actually decide who to trust: LinkedIn.

A distribution manifesto
01 — The Problem
The problem · why now

Reach was never
the hard part

Web3 marketing budgets nearly all point one way: X. In 2025 the industry threw $200M+ at InfoFi and CT campaigns, all fighting for the same timeline, the same threads, often the same bots.

It bought impressions. It didn't buy trust. A swarm of anon accounts farming your token does nothing for the fund or the BD lead deciding whether you're worth a meeting.

The people who actually move money (investors, founders, B2B buyers) do their real diligence on LinkedIn. That's where they decide who's credible, and it's the one place almost no web3 team shows up with a voice they trust.

$200M+
on InfoFi / CT in 2025, nearly all aimed at X
LinkedIn
where the money does its real diligence
03 — The Engine
The engine

Authority Building Flywheel

The anchor is a co-hosted live session built around your category, fronted by creators your buyers already follow. Everything else is the machine that turns that one hour into a month of presence.

The Anchor
The Webinar Anchor
A live show on your category, hosted by voices your buyers trust.
1
Pre-promo
Weeks before the room opens, we seed the topic across our feeds. Your name rides our credibility into your buyers' timelines, and registrations start filling.
2
ICP-Targeted Outreach
We tap our 90k+ joint community and run targeted LinkedIn ads to put you in front of the exact buyers, then pull them into the room.
3
Content Bank
The session becomes the raw material. Clips, quotes, charts, and threads get cut and shipped for weeks, each one carrying your story back to the same audience. Both we and your team post these, so your story shows up from every direction.
4
Warm pipeline
Registrations, attendees, and engaged repliers are named people who raised a hand near your category. That is the feed into your pipeline.
Each stage feeds the next, and the snippets reopen the loop. One hour of live keeps working long after the room closes.
04 — Lead Gen
Your lead gen engine

The only question that matters: do I get pipeline?

Yes, and we go to bat for you. You don't get handed a list and a good-luck note.

We tap our 90k+ community and run targeted LinkedIn ads to generate the leads, putting your category in front of the right buyers and pulling them into the room.

Then we work the real intent, not a dead list. The people who registered, showed up, and replied get followed up by us while they are still warm.

And we get your sales team onto warm calls, booked and briefed. You close. We fill the calendar.

  • We generate the leads: community + LinkedIn ads
  • We work the real intent, not a dead list
  • We book your sales team onto warm calls
05 — Exec Activation
Activate your exec team

Make the whole company the signal

Our reach starts the fire. Your bench can turn it into saturation.

When your founders and execs post around the anchor in the same window, your buyer stops seeing one creator mention you and starts seeing your category, your people, and your name from every direction at once. That density is what reads as a movement instead of an ad.

We hand your team the raw material: the angles, the clips, the hooks, the posting cadence. They bring the inside view only an operator has. The signal stops looking bought and starts looking inevitable.

This is the upside lever, not the floor. The anchor works on its own. Activate the exec bench and the same month hits a different gear.

  • We supply the angles, clips, and cadence
  • Your execs supply the operator's voice
  • The window goes from present to unavoidable
06 — Who We Are
Who we are

Two creators. One room your buyers already trust.

Dudu and Aram. We run our own brands every day, which means the trust travels with us, not with an agency logo you have to re-explain. When we put your name in front of our audience, it carries the weight we have spent years earning.

Dudu Bitcoin
DA
Dudu Bitcoin
Creator · Beyond the Blockchain
11,000+ audience
Aram Mughalyan
AM
Aram Mughalyan
LinkedIn Top Voice
65,000+ audience
Combined on LinkedIn 75,000+
394,775
Impressions
Trailing 90 days · as of 2026-06-15
5,064
Engagements
Trailing 90 days · as of 2026-06-15
1,300
New followers
Trailing 90 days · as of 2026-06-15
Agencies lend you a process. We lend you our reputation.
07 — The Outputs
What the window produces

What you walk away owning

A distribution window is not an event you attend and forget. It leaves you with assets and momentum you keep.

A month as the loudest trusted voice in your category

Concentrated presence in front of the room that matters, not scattered noise.

A named list of in-category prospects

Everyone who registered, attended, and engaged, handed to your team to work.

Weeks of cut content

Clips, quotes, and threads that keep your story circulating long after the live room closes.

A library you reuse

The anchor recording and assets become evergreen material for sales, onboarding, and your own channels.

Air cover for your sales team

Buyers who already heard your story from a voice they trust before your rep ever reaches out.

08 — Proof
Proof

The rooms we have already convened

These are not logos we borrowed. They are guests and brands who came on our shows. Every name here sat across from us, live, in a room we built.

Canton
Canton
Cookie
Cookie
Arbitrum
Arbitrum
eToro
eToro
Bybit
Bybit
Zengo
Zengo with Ouriel Ohayon
Qfex
Qfex with Annanay Kapila
+ your room
Next on the wall
09 — For You
What this looks like for you

Peak Distribution for [COMPANY]

Here is the window we would build for [COMPANY], in concrete terms.

The anchor

A co-hosted live session on [TOPIC] — the conversation your category is already trying to have, fronted by voices [COMPANY]'s buyers follow.

The room

[THE ROOM] — filtered for [ICP], so the people in the seats are the people you want in your pipeline.

The machine around it
  • Pre-promo across our feeds to fill [THE ROOM] with [ICP]
  • A live anchor that puts [COMPANY]'s story in front of them directly
  • Weeks of snippets cut from the session, recirculated to the same audience
  • A named list of [ICP] registrants and attendees handed to your team
The outcome for [COMPANY]

A month as the most-present trusted voice on [TOPIC], and a warm pipeline of [ICP] to show for it.

10 — Let's Build
Let's build it

Let's build your room

You know the room you need to own. We know how to fill it and make it carry for a month. The next move is a conversation about your category, your ICP, and the anchor we would build.

Telegram @dudu_bitcoin Email dazaraf@gmail.com
The room is waiting. Beyond the Blockchain — Dudu & Aram